Lamine Yamal and Raphinha Lead Barcelona Shirt Sales in 2026/27
Barcelona's spectacular start to the 2026/27 season is not only producing impressive results on the pitch — it is also driving strong demand for the club's shirts.
Kit sales are an important commercial revenue stream for Europe's biggest clubs, particularly those with global stars capable of attracting supporters across different markets.
According to SPORT, Lamine Yamal is once again leading Barcelona's shirt-sales rankings, with the teenage superstar extending his dominance from last season.
And the gap between Yamal and the rest of the squad appears to be growing.
Lamine Yamal's No. 10 Shirt Dominates Sales
The number 10 shirt has historically carried enormous commercial power at Barcelona, particularly during Lionel Messi's era.
Yamal is now beginning to produce a similar effect.
The winger finished last season as Barcelona's best-selling player in terms of shirt sales, and he has retained the top position during the current campaign.
More remarkably, his sales rate has reportedly increased.
According to the figures reported by SPORT, approximately ten Yamal shirts are being sold for every four shirts belonging to the next-highest-selling player.
That puts his sales rate at roughly two and a half times that of the second player on the list.
The commercial numbers become even more striking at one of Barcelona's major retail outlets, where more than 1,000 Barça shirts are reportedly sold every week.
With each shirt priced at around €195, that represents approximately €195,000 in weekly gross shirt sales at that outlet alone — although the retail price should not be confused with Barcelona's net revenue or profit.
Raphinha Currently Holds Second Place
Behind Yamal, Raphinha occupies second place in the current shirt-sales ranking.
The Brazilian's popularity has been boosted by his outstanding performances, particularly after becoming an important attacking option for Hansi Flick.
However, his position is far from secure.
Pedri is reportedly very close behind, with the two players regularly exchanging positions depending on their performances and momentum.
Pedri's popularity among younger Barcelona supporters also makes his shirt one of the club's strongest sellers.
The midfielder has developed a particularly strong following among children and young fans, helping maintain significant demand for his No. 8 shirt.
Cubarsí and Rodri Also Feature in the Top Five
Pau Cubarsí occupies fourth place in the rankings.
The young centre-back's position is notable considering that defenders traditionally receive less commercial attention than attacking stars.
His rise reflects the growing recognition of his importance to Barcelona, particularly after establishing himself as one of the club's most exciting young defenders.
New signing Rodri completes the top five.
The Spanish midfielder arrived with an already established global profile, and his presence among the five best-selling shirts demonstrates the commercial impact that came with one of Barcelona's biggest additions.
Gavi and Anthony Gordon Complete the Top Seven
Gavi currently occupies sixth place, continuing to benefit from his strong connection with Barcelona supporters.
Anthony Gordon is seventh.
The English winger's position is perhaps the biggest surprise in the ranking, considering that he only recently joined Barcelona from England.
His rapid emergence among the club's best-selling players suggests that supporters have quickly embraced the new signing.
It also highlights the commercial potential of Barcelona's current squad, which combines established stars such as Raphinha and Pedri with emerging figures like Yamal, Cubarsí and Gordon.
Barcelona's Commercial Power Is Growing
The current ranking provides an interesting snapshot of Barcelona's changing commercial landscape.
Yamal's dominance is particularly significant.
The teenager is not only becoming one of the team's most important players on the pitch but is also developing into the club's biggest commercial attraction.
Behind him, Raphinha, Pedri, Cubarsí, Rodri, Gavi and Gordon demonstrate the breadth of Barcelona's appeal.
If the team continues winning and its biggest stars maintain their current performances, shirt sales could remain another major beneficiary of Barcelona's strong start to the campaign.